How much can i earn with my Podcast?
In the podcasting industry, revenue per 1000 downloads () is a key metric that podcasters and advertisers often use to measure the financial performance and monetization potential of podcast episodes. represents the earnings generated for every 1000 episode downloads.
How is RPM calculated
No matter what podcast platform you use, you can always use a simple formula to calculate your RPM.
RPM = (Total Revenue / Number of Downloads) * 1000
For example, if a podcast generates $100 in revenue and has 10,000 downloads, the RPM would be $10. If the same podcast had 20,000 downloads, the RPM would be $5.
You don't need to be a math genius to calculate your RPM, and you don't have to wait months to understand how changing something will impact your profitability!
📍Ad Slots Per Episode
Ad slots per podcast episode refer to the designated spaces within a podcast episode where advertisements are inserted or integrated. These ad slots serve as opportunities for podcasters to monetize their content by partnering with advertisers and promoting their products or services to their listeners.
💵Average CPM in USD
CPM, or Cost Per Mille, is a common advertising metric that represents the cost an advertiser pays for every 1,000 ad impressions (ad downloaded) on a particular platform. CPM is often used in the digital advertising industry to measure the efficiency and cost-effectiveness of advertising campaigns. Some podcasting platforms like Spotify refer to Gross CPMs.
Fill rate is a metric used in the digital advertising industry to measure the percentage of ad inventory that is successfully filled with paid advertisements. It represents the ratio of delivered ads to the total number of available ad impressions or requests.
📉Download Through Rate
Download Through Rate, in the context of podcasting, refers to the average percentage of a podcast episode that is downloaded by listeners. It represents the portion of the episode that is successfully retrieved and stored on a listener's device for offline or later playback. Ranges from 50% to 90% are common.